Pokimane net worth is at an astounding 2-3 million dollars in 2021. It is certainly a marvellous achievement considering her young age. How did she become one of the wealthiest internet personality, and what can we learn from her?
Pokimane is often regarded as one of the most successful female streamers on Twitch. At the time of writing, Pokimane has nearly 7 million Twitch subscribers.
Given Pokimane’s incredible success and the still relatively new platform of Twitch, I thought it would be worthwhile to write a post on the net worth of this popular streamer. I will detail how she got started, how she made her money, where she is now, and what lessons we can learn from her path to wealth.
Pokimane’s net worth: Basic stats
Here is a summary of Pokimane’s basic stats:
- Full Name: Imane Anys, better known online as Pokimane. Her fans have given her the nickname Poki
- Birthday: May 14, 1996
- Place of birth: Morocco
- Famous for: Her live streams on Twitch. The games that she plays the most are League of Legends and Fortnite. She is also active on YouTube, most notably appearing as a member of OfflineTV. Offline TV is an online social entertainment group of content creators.
- Source of wealth: her content creation career as a successful Twitch streamer and YouTuber
- Last updated: 2021 (January)
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Pokimane net worth: Early life and personal life
Pokimane’s real name is Imane “Pokimane” Anys. She was born on May 14, 1994. Her horoscope is Taurus. She is of Morocco-Canadian descent. Not much is known about her family, except that she has a brother, and her parents currently reside in Canada.
Imane “Pokimane” Anys speaks French and English fluently. She attended a private high school. After graduation, she attended McMaster University. She studied chemical engineering, but soon dropped out to pursue her streaming career full time.
Pokimane net worth: Career and path to riches
Relatively little is known about her early days. I have to admit that I didn’t know her at the time as well.
What I do know, however, is that Pokimane started streaming for the first time in 2013. She also started her YouTube channel in May 2014. Her first YouTube video is Pentakill with Jinx, which she posted on May 12, 2014. This video has garnered around 266,000 views up till today.
Breakthrough – 2017
Her first real breakthrough occurred in 2017, after 3 to 4 years of her continuous efforts.
In 2017, she earned more than 450,000 followers on Twitch. She quickly became one of the Top 10 most-followed users. Because of her increased popularity, the Shorty Awards named her as the Best Twitch Streamer of the Year. By the end of that year, she had over 300K Instagram followers and 550K+ subscribers on YouTube as well.
Pokimane continues to enjoy even greater success since her breakthrough in 2017.
Here are some stats about Pokimane on various channels:
- Subscriber count on her Twitch channel: 6.86 million
- Total views: 149 million
- Total watch time: 49 million hours
Here is a chart showing her phenomenal growth on Twitch since Nov 2016:
Pokimane is also a YouTube star. She has had an active YouTube account since 2014. Today, she has three separate channels. She is also active with OfflineTV.
- Subscribers: 6.28 million
- Total views: 532,901,953 views
- Most viewed video: I CAN’T BELIEVE I AGREED TO THIS!! FORTNITE BATTLE ROYALE! (15+ million views)
Pokimane posts ASMR videos on this channel.
- Subscribers: 743K
- Total views: 92,553,708 views
Pokimane enjoys vlogging about her life on this channel. Some of her most popular videos include various “Pokimane reacts” uploads like Watching PewDiePie’s Rewind and Pokimane reacts to: YouTube Rewind 2019.
- Subscribers: 387K
- Total views: 31,952,928 views
- Subscribers: 2.38 million
- Total views: 313,684,639 views
Social media following
- Instagram: 5.6 million
- Twitter: 2.9 million
Anys was named a featured honouree in the 2021 Forbes 30 Under 30 under the category of “Games”, which noted her prominence as the largest female streamer on Twitch and as one of the founders of OfflineTV.
Pokimane’s streaming setup
In case you are wondering, here are Pokimane’s gaming gears:
- Mouse: HyperX Pulsefire Surge RGB Gaming Mouse
- MousePad: HyperX Fury S Pro Gaming Mouse Pad
- Keyboard: HyperX Alloy FPS Pro Mechanical Gaming Keyboard
- Headset: HyperX Cloud Alpha Pro Gaming Headset
- Microphone: Electro Voice RE-20
- Monitor: BENQ ZOWIE XL2540
- Graphics Card: NVIDIA GTX GEFORCE GTX 1080 Ti
- CPU: Intel Core I7-7700K
- Camera: Sony Alpha a6000
- Chair: Noblechairs
Games Pokimane has played
Here is a list of video games that Pokimane has played:
- League of Legends
- Among Us
- Grand Theft Auto
- PlayerUnknown’s Battlegrounds
- Call of Duty
- Apex Legends
- Overwatch (maybe?)
Pokimane’s source of net worth
Pokimane is a successful Twitch and YouTube personality.
Her net worth comes from the following sources:
Twitch streamers can earn around $10,000 per 3,000 subscribers through donations. With over 6.8 million subscribers on Twitch, Pokimane earns approximately $60,000 per month from subscribers alone.
Partnership with Twitch
As one of the most popular personnel streaming video games on Twitch, the platform has directly partnered with Pokimane.
The partnership can be traced back as early as 2018. In July 2018, Twitch selected Pokimane as one of 15 ambassadors for the 2018 iteration of their TwitchCon event. Later that month, Twitch also scheduled Anys as a partner for their Twitch Creator Camp, a series of broadcasts, tutorials and articles designed to help content creators build successful channels.
As of March 2020, Pokimane has joined Twitch’s partner program and signed a multi-year deal to stream exclusively on Twitch. Although the exact financial terms are never revealed, we can imagine how big of a boost it must be for Pokimane herself as an exclusive content creator on the platform.
Pokimane also has ads-sponsored streams.
For example, as early as 2018, Anys first streamed herself playing Fortnite as part of a sponsorship. She has worked with brands including HyperX, NZXT and Postmates.
However, Pokimane doesn’t accept sponsorship from anyone. Pokimane recently revealed that she has turned down a $3 million sponsorship deal because the sponsor isn’t a good fit.
Ads on her YouTube channels
As we all know, YouTubers can make money from advertisers. Pokimane is not an exception.
Average CPM (cost per thousand impressions) on YouTube is around $2.00. This means that for 1000 monetized views, Pokimane can earn $2. As I mentioned before, Pokimane’s main channel on YouTube has had 533 million views from 2014 to now. Some quick math yields an earning of approximately 1 million dollars. Her ASMR channel, with a cumulative view count of 92.5 million, has also yielded her approximately $185K.
Pokimane is also a part of OfflineTV. They produce a wide range of YouTube videos, from pranks, parody videos, to vlogs, videos of them playing games, etc. In fact, this is where I first heard about Pokimane. The videos they post on YouTube also help generate healthy ad revenue for the content creators, including Pokimane.
The current members of the Offline TV group are the following:
- Disguised Toast
- Michael Reeves
Former members include:
- Chris Chan
- Based Yoona
The channel now has over 2.4 million subs.
Clothing brand: Cloak
Pokimane has also joined Markiplier and Jacksepticeye’s clothing brand, Cloak, as a partner and creative director. Cloak sells sell t-shirts, hoodies, joggers, and other clothing focused on comfort. Their tagline is “hidden in plain sight”.
Pokimane net worth: Lessons learned from her path to wealth
Diversification is important
Funny enough it is through YouTube that I first learned about Pokimane, even though she is predominantly famous for her Twitch streams. I am sure many of her fans found out about her through various channels. See, she has three different channels on YouTube for different target audiences!
This illustrates the importance of diversification. You never know where the opportunity is. Place yourself strategically in different places.
Collaborate with others
As you can see in Pokimane’s sources of net worth, she focuses a lot on collaborating with others, whether it is partnering with Twitch, being a member of OfflineTV, or collaborating with other online personalities on the clothing brand.
In my limited experience as a blogger, I have also found that a collaborative approach works much better than a competitive one. You are much more likely to grow faster if you have the support from others. To do that, you need to view other bloggers, even though they may be in the same niche as you, as collaborators, not as competitors.
Don’t give up
I have echoed this in Tom Brady net worth post. If you remember, Tom Brady was a lightly regarded prospect coming out of college. He was selected with pick number 199, a compensatory pick, in the sixth round of the 2000 NFL Draft by the New England Patriots.
The same theme happened for Pokimane as well. For years, she didn’t make it big. She started posting videos, streaming gameplay and providing commentary in 2013, and it took her four years before she had her breakthrough in 2017.
Don’t give up. Keep at it.
Learn how to best interact with your audience
Tech news website Digital Trends detailed that Anys frequently interacts with her audience and described her “laidback but enthusiastic personality” as “perfectly suited to long-form streams.”
What does your audience like? Learn how to best interact with them, and you will reap benefits for the long term.
Be smart with your finances
Even though Pokimane is already a millionaire at a young age of 24, she does not lead an extravagant lifestyle. As a matter of fact, Pokimane revealed in this YouTube video that her most expensive purchase is probably some bags that may have cost about the same as a PC ($3K). Although still expensive, it is certainly a small portion of her income.
Other Big YouTube stars and gamers worth checking out
- Markiplier (Famous for his playthroughs of indie and horror games like “Let’s Play”)
- PewDiePie (Felix Kjellberg)
- Lilly Singh
- Dude Perfect
- FaZe Rug
Summary: Pokimane net worth and lessons learned
Pokimane net worth in 2020 is a very respectable $2 million (some cites even as high as $3 million). She is best known as a successful video game streamer and one of the biggest female stars playing video games on Twitch. Today, she has amassed 7 million followers on the platform. She is also among the online personalities with the highest net worth.
I hope you have all learned a thing or two from her story. Although we may not necessarily become the next top streamer, these principles are applicable for us all:
- Diversification is important
- Collaborate with others
- Don’t give up
- Learn how to best interact with your audience
- Be smart with your finances
Bella Wanana is a freelance writer. She is the owner of bellawanana.com, a personal finance and lifestyle blog. She loves sharing with her readers the best tips and tricks on personal finance and how to live a balanced but fulfilling life. She has been featured on sites like MSN.com, Reader’s Digest, The Financial Diet, Yahoo Finance, and GOBankingRates.