Toluna Review 2024: Is Toluna Legitimate?

Curious to learn how to take paid surveys for extra cash? This comprehensive Toluna review will help you decide if Toluna Influencers is the right platform for you to make extra money online!

If you are looking to find side hustle ideas to make money online, you should consider joining Toluna Influencers. Joining the platform is completely free. You can use Toluna anywhere, from your home to your favourite coffee shop, your local library, or even on your commute to work. All you need is a computer or a mobile phone and a stable internet connection through either your home wifi or phone data plan. Although you may not get rich quickly by becoming a Toluna Influencer to make money, you can certainly earn a healthy side income on this platform every month. You will also have some fun and share your opinions that will shape real products and services, too!

Toluna is one of the world’s leading market-research agencies to earn money online through taking surveys that pay cash instantly. By using the platform, you can earn pocket money through easy and fun surveys, watching videos, surfing the web, finding good deals, and more. I thought it would be a good idea for me to write a comprehensive review on Toluna to help you decide if you should become a member. Let’s begin!

Toluna Review: frequently asked questions

This review on Toluna will cover every little thing you want to know about this money-making platform. You will discover what it is, if it is legitimate, how to sign up, and how to earn cash with this platform.

What is Toluna?

Toluna is a free rewards platform and paid survey community managed by the Toluna Group. This market research company pays you for spending your time doing surveys. The company deposits funds directly into your PayPal account for doing many of the things you already enjoy doing, such as answering surveys and playing games.

Is Toluna really free to use?

Yes, Toluna is completely free! It does not cost anything to sign up, and it does not cost anything to complete any activities that are available on the platform.

Sign up for Toluna today and get 500 Welcome points!

Desktop users: Sign up here

iOS users: Sign up here

Android users: Sign up here

Is Toluna legitimate? Is it a safe and legit site to make money?

If you are a bit skeptical about making money online, you are not alone. Many people may ask questions like, “Is Toluna legitimate?” or “Is Toluna a scam?” After all, members are getting real cash rewards from the platform without having to pay a membership fee. The money has to come from somewhere, right?

This is a completely valid concern, but rest assured that Toluna is a legitimate business and it is not a scam.

Toluna Influencers is managed by Toluna Group, a company founded in 2000. As of today, Toluna has over 21 million users in 50 countries around the world. The company has 16 offices in Europe, Asia Pacific, and North America. Many reputable companies, such as Amazon, Coca-Cola, and L’Oreal, have been Toluna’s clients. The company claims to be “the world’s largest social voting community”.

As of this year, Toluna has an A+ rating in the Better Business Bureau.

How can Toluna sustain itself? Well, the key to their business model is advertising and collaborating with consumer-facing vendors: Brands pay Toluna to get your input, and Toluna then uses the money to pay for your efforts! In the meantime, Toluna can also collect market insights from your input and share with the brands so they can better understand consumer behaviours. It is a win-win-win situation.

Does Toluna really give you money?

Yes, Toluna does give you money! For each survey or activity that you complete, Toluna rewards you points and credits your Toluna Influencer account. You can earn up to 50,000 points per action. Once you have accumulated enough points, you can redeem them for gift cards. You can redeem gift cards starting at 30,000 points.

Here are some of the most popular gift cards available:

  • Indigo
  • Cineplex
  • iTunes
  • Starbucks
  • Amazon
  • Best Buy
  • and so many more!

You can also redeem points for PayPal cash at $20 increments (65,000 points) in Canada, and $30 increments (90,000 points) in the United States.

How does Toluna work? How can one earn quick money through the platform?

There are five ways you can earn fast cash as a Toluna Influencer to get rewards. By the way, by simply signing up, you can earn 500 welcome points right away!

1. Taking online surveys

This is the bread-and-butter of this company and the main way you can make money with Toluna. These are part of the broader family of self-administered surveys as opposed to administered surveys such as face-to-face or telephone.

As a Toluna Influencer, you are empowered to transform the products and services that matter to you.

Once you complete your registration and log into your Toluna account, you can see available surveys that you can complete. Toluna may also send you survey invitations via emails!

For each of the surveys, you will have information such as estimated completion time and how much you can earn (between 15 and 50,000 points). These pieces of information will help you decide whether you should participate or not. Usually, longer surveys pay you more.

2. Filling out your Profile Surveys

Toluna offers two types of surveys. The first one is the longer online surveys mentioned above, and the second one is the profile surveys. Profile surveys are designed to help Toluna improve its service and send you surveys that you are most likely to qualify for. Each profile survey is worth 100 points. It is not a bad payout considering that you only need to spend a few minutes answering questions about yourself.

Remember to update your answers every 6 months to earn more points and keep your profile up to date!

3. Voting on sponsored polls

Sponsored polls, also known as Quick Votes, are polls consisting of one question. Just for a few seconds of clicking, you can earn 15 points for each vote you cast.

4. Participating in Games

This is a fun one. Who doesn’t love earning a few extra dollars while having some fun in your spare time? Some games are available every day, while others are only available for a limited time!

5. Creating content

You can also earn up to 1,000 points for each piece of content you create on Toluna. Get your creative juice running!

Can I become a member of Toluna?

Toluna is available in over 50 countries, so chances are you can become a Toluna Influencer no problem. However, if you happen to reside in a different country, don’t be discouraged. Check out my full list of top online survey sites that pay cash instantly here!

Does Toluna have customer support?

Friendly and prompt customer service is a huge plus point for an online platform like Toluna. You can reach the Toluna customer service team by filling out the form here.

Toluna Review: the sign-up process

The sign-up process is very simple and straightforward. Here are the steps:

Head to Toluna

The link in the title will take you straight to Toluna’s sign-up page. No more need for googling!

If you have a mobile phone, sign up using the links below to get access to the Toluna mobile app:

iOS users: Sign up here

Android users: Sign up here

Create an account

Click on the “Sign Up” bottom in the top right corner. You will be asked to answer a series of questions, such as your name, date of birth, and other additional details.

Verify your account

After registration, you will be asked to verify your account with your email address. Adding your mobile number is optional, but if you choose to do so, Toluna can notify you about new surveys. 

Begin earning!

Once your account has been set up, congratulations, you are now ready to earn money! Toluna offers a wide variety of surveys, and I am sure that you can find a survey topic or two that suit you.

Ready to join the community of over 21 million Toluna Influencers around the world? Sign up for Toluna today and earn 500 points!

How to qualify for surveys on Toluna

To qualify for surveys in Toluna, you should fill out as many profile surveys as possible. Not only will you get points for your efforts, but you will also help the platform match you to surveys available.

How many surveys you get depends on your demographics

The number of surveys you get depends on your demographics. Companies have a quota in mind when they run surveys, and they want to make sure that the respondents fit into their target market. After all, it doesn’t make sense for a company specializing in female products to run a survey in which 80% of the participants are male. At the end of the day, Toluna needs to make sure that the survey takers meet the criteria of the brands.

How to earn cash through Toluna

You collect Toluna points for any survey completed

For any survey completed on the Toluna platform, you will be rewarded with Toluna. You will know exactly how many dollars you can earn for each action, whether it is taking surveys, playing games, or any other online activities. As mentioned before, you can earn between 15 and 50,000 points per action.

You can redeem for gift cards or cash as soon as you hit the 30,000 point threshold

30,000 points are equivalent to a $10 gift card from some of the most popular retailers like Amazon, Starbucks, Tim Hortons, Best Buy, and so on. You can also wait until you have 65,000 points to redeem for $20 PayPal cash in Canada, or 95,000 points for $30 PayPal cash in the US.

Ready to earn some extra cash through Toluna? Head to the sign-up page today!

Desktop users: Sign up here

iOS users: Sign up here

Android users: Sign up here

Alternatives to Toluna

Of course, Toluna isn’t the only reputable online platform from which you can make legitimate money. There are many free sites that you can try as well. All of the ones listed below have been around for quite some time, and they all have a solid reputation. These are some of the best side hustles that you can do.

Survey Junkie

Survey Junkie is yet a popular place where you can earn gift cards with surveys. By sharing your opinions to help brands deliver better products and services, you will get rewarded with your time. Survey Junkie already has 20 million active members, and you don’t want to miss the opportunity to join the community!

Sign up to join Survey Junkie here!

Curious about this platform? You will not want to miss my Survey Junkie review!


If you want to earn free gift cards, you should consider using MyPoints. You can get paid by taking surveys, watching videos, reading emails, or even shopping online. Whenever you shop online at the over 1,900 top retailers, including Walmart, eBay and Amazon, available through the platform, you can earn points to be redeemed for gift cards! There are over 75 retail and restaurant partners that collaborate with MyPoints, including Amazon, Starbucks and Walmart. I am sure you will find at least one place that you shop at regularly.

Sign up for MyPoints here!

Check out my comprehensive MyPoints review to learn more!

For a limited time, MyPoints is giving you $5 with your first five surveys. Hurry up and sign up for MyPoints! You don’t want to miss the offer!


Swagbucks is another popular paid survey site. It is an ideal platform if you are looking to fill up little pockets of your time throughout the day with money-making tasks.

The surveys on Swagbucks can be as short as 10-15 minutes. In addition to surveys, Swagbucks also lets you earn points through tasks like searching the web, watching videos, playing games, or even shopping at your favourite sites.

What I especially love about Swagbucks is that their rewards go on sale as well. If you wait to redeem the rewards, you can get a bigger bang for your buck!

Sign up for Swagbucks here and earn $5 sign-up bonus!

To learn more about this free membership platform, check out my complete Swagbucks review!


LifePoints is another one of my favourite survey websites that pay you instantly through PayPal. You can make money on your desktop or your mobile phone, whichever is more convenient for you. The app will transfer points into your online account as soon as you complete your first survey. You can then redeem your points for cash via PayPal or gift cards instantly. 

If you are in the US: Sign up here for LifePoints!

If you are in Canada: Sign up here!

Interested in learning more about this platform? Check out my complete LifePoints review!

For a limited time, you can earn 10 LifePoints just for signing up! Sign up for LifePoints today (US or Canada)!

Pinecone Research

Pinecone Research is one of the highest paying survey sites out there. It has paid surveys that are worth $3 or more, depending on the length and genre. As a matter of fact, Pinecone Research is what I used to help me pay for my own college tuition.

Of course, Pinecone has evolved a lot since then. It now has an accessible survey app that you can use to take surveys no matter where you are.

The platform also holds giveaways and sweepstakes for all its members. Fingers crossed and I hope you win!

If you are in the US: Sign up for Pinecone Research here.

If you are in Canada: Sign up here!

Opinion Outpost

Opinion Outpost is another popular survey site. You can earn points by completing surveys, testing products, watching ads, and completing real-world missions. You can then easily redeem your rewards via PayPal, iTunes gift cards, Amazon gift cards, and more!

If you are in the US: Sign up for Opinion Outpost here.

If you are in Canada: Sign up here!

You can check out my comprehensive Opinion Outpost reviews to learn more!

Is Toluna for me?

How do you determine if Toluna is the right fit for you? Answer the following questions for yourself:

Do I enjoy taking surveys in my spare time?

Nobody likes to be stuck with doing things they don’t like doing. Definitely check out Toluna if you think you will enjoy answering survey questions. If you find out you don’t like it after you try it, do not hesitate to close your account!

Am I looking to make a living with Toluna?

If the answer is yes, then making money online as a Toluna Influencer probably isn’t for you. Making money with Toluna is ideal for a secondary stream of income, but it’d be difficult to survive on answering surveys alone. However, if you want to make some money online, even as a beginner, during your downtime, then Toluna can just be what you are looking for.

Do I have time in my life for Toluna?

Although completing surveys online doesn’t take a long time, it still takes some time. If you are already working 2 jobs or feeling stressed out already with everything that is going on in your life, take a deep breath, and focus on your other priorities first. We all need to manage our time well.

By the way, if you want to improve your time management skills, you may want to check out a super simple yet useful tool called the Eisenhower Matrix!

How to make money online using other apps or websites

If you are also interested in exploring other ways of making money online, then there are several good alternatives as well. These alternatives require similar or even less effort as taking surveys. They are particularly suitable for people who only have small pockets of time throughout the day. Below are my top recommendations:

Use Drop to earn gift cards

Drop is a free app that rewards you for shopping at your favourite brands. It is a well-established app with over 3 million members. It is rewarding and fun. Sign up for Drop app here!

Check out my Drop app review to learn more!

Play games with

With, you can get paid to play money earning games, watch videos, and take surveys!

Fill out the GG2U sign-up form and you can get at least 250 Coins on the GG2U website.

Unlike other programs, GG2U is available internationally!

GG2U currently have specific earning opportunities for people in the United States, Canada, Australia, New Zealand, United Kingdom, Germany, Norway, Sweden, Switzerland, Denmark, Austria, Finland, Netherlands, Ireland, Spain, France, Italy, Belgium, Japan, and lots of other countries.

Sign up for here!

Use Ibotta to earn cash-back for your purchases

Ibotta is a popular free cashback app in the US. You can earn cash-back for all purchases made through ibotta.

iOS users: sign up here!

Android users: sign up here!

Check out the ibotta review to learn more!

Play games for money with Android app Mistplay

Mistplay is a wonderful Android app that allows you to play games and make money. It is as easy as downloading the app on your Android phone, playing games, earning Mistplay units, and cashing out on gift cards!

If you are in the US: Sign up for Mistplay here.

If you are in Canada: Sign up for Mistplay here.

Use Fetch Rewards for your groceries

If you are looking to earn cash back on groceries, then Fetch Rewards is a great app to have. Here is my review on Fetch Rewards to help you decide if this is the right app for you.

Things to remember when making money online

Earning extra money on the side online can be a very rewarding experience. But of course, the online world does have its risks, and we need to remember to protect ourselves in the virtual world. Here are the key things to remember when you are trying to side hustle online.

Install anti-malware software on your computer

This should be a no-brainer, but it is worth reiterating. You want to protect your computer and your personal information at all times.

Do not click on suspicious links

If you see a link in an email that looks suspicious, please don’t click on it. This is another situation where you should listen to your guts. If you aren’t sure, chances are you shouldn’t click it! Delete that email, now!

Be careful with phishing emails

Deleting phishing emails is unfortunately almost a daily routine for me, so we must all be extra careful. Check the display name, the actual email address (and make sure it matches the display name), and the content of the email before you click on anything or respond.

Give your eyes a break

Taking surveys or using cash-back sites can put strains on your eyes, especially if you do it for a prolonged period of time. Don’t forget to give your eyes a break once in a while. Eye pain is not fun!

Remember to be patient

Patience is key. Be patient, and you will see money gradually accumulate.

Enjoy the process

Making some money online via online surveys or cash-back sites is fun and exciting. It shouldn’t feel like a burden. Enjoy the process, and smile!

Remember that by taking surveys, not only are you earning some side income, you are also providing valuable feedback to companies so they can develop better products and services. You are effectively making consumers’ lives better with your contribution. That feels pretty good, isn’t it?

Toluna Review: Final Words

By spending some time taking paid surveys and playing games during your spare time, you can have a new way to earn a little cash or a lot. Is Toluna worth it if you want to give it a try? Definitely! It is a fantastic platform for you to make some extra side-income during TV commercial breaks, while you wait for your water to boil, or on your commute to and back from work. I hope this Toluna review has given you a good understanding of the platform.

To sign up and earn 500 Welcome points:


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